he used the same playbook that president obama used to win virginia, increasing the electorate, bringing out young people, bringing out minorities, bringing out women, and he painted his opponent as somebody who was right weng, a fringe candidate, an extremist and j unacceptable to a moderate state. >> i think you have to look at these races as two completely different races. number one, you have an incumbent people already knew. the problem with cuccinelli, he was with down and had no brand equity, which meant that the democrats can come in very early and define him as they did as an extremist, and frankly, i never thought he did an effective enough job introducing himself to the voters and getting rid of that. second of all, unlike new jersey where christi was seen as independent, i do think the republicans shot themselves in the foot on some of their antics in washington and had a much bigger impact on this race, and it wasn't until cuccinelli started to make obama care the main issue that he started to improve in the polls. >> i don't know if he's improving. because the latest poll s